Mariam Naficy
Public Company Directorships
- Yelp, Inc., a broad-based local advertising platform, 2014 – 2020
Professional Experience
- Chief Executive Officer and Founder, Arcade.ai, an artificial intelligence commerce company, 2022 – present
- Managing Partner, Heretic Ventures, a venture incubator that launches and funds online consumer businesses that capitalize on new technologies, 2021 – present
- Executive Chairman, Minted, an online marketplace for creative and custom goods, 2022 – present
- Chief Executive Officer and Founder, Minted, 2007 – 2021
- Vice President and General Manager, The Body Shop International plc, a global cosmetics retailer, 2003 – 2007
Key Skills and Qualifications
- E-Commerce and Digital Operations
- Women’s and Beauty Merchandise
- Consumer Marketing
- Strategic Planning
- Mergers and Acquisitions
- Diversity, Equity and Inclusion
What does Mariam Naficy bring to the VS&Co Board?
Mariam is an experienced CEO and successful entrepreneur known for seeing around corners and pioneering both e-commerce and online creative communities. She founded Heretic Ventures, an incubator for companies at the intersection of culture, commerce, and creators; Minted, one of the most successful community-based e-commerce companies in the world; and Eve.com, a first-of-its-kind cosmetic e-commerce site. Mariam brings to the Board deep expertise in digital and direct-to-consumer retailing, modern media marketing, and mergers and acquisition transactions.
Mariam is a pioneer of capitalizing on opportunities within the digital retail space. She has been a key partner overseeing the acquisition of Adore Me, VS&Co’s technology-led, digitally native intimates brand, and the realization of synergies and other benefits from that acquisition.