At Victoria’s Secret & Co., our Purpose and Culture Code guide who we are, what we stand for and how we work together.

• Our Purpose is our reason for being.
• Our Path to Potential strategy defines where we are headed and the priorities that will drive our future success.
• Our Culture Code reflects the values and behaviors that shape how we collaborate, make decisions and deliver for our customers. 

Together, they provide a shared foundation for how we grow, innovate and win as a company.

Our Purpose
Inspire Confidence. Spark Joy. Celebrate Sexy.

Culture Code

Put Her First: She is our reason. Every decision begins with her needs and ends with an experience that builds confidence and loyalty.

Own the Outcome: How we execute and follow through matters. We act with ownership, urgency, and accountability to achieve results we're proud of. 

Stay Curious & Innovate: We believe progress is never finished. Curiosity pushes us to learn, evolve, and keep raising our bar.

Embrace Differences & Win Together: Our best ideas come from bringing different perspectives together. When everyone contributes, we win as one team. 

Community Guidelines

At Victoria’s Secret & Co., we are dedicated to creating welcoming spaces for everyone. This commitment guides the way we engage across all social media channels, ensuring they remain safe, inclusive, and supportive environments.

The following guidelines outline how Victoria’s Secret & Co. will continue to foster a positive, uplifting presence across all branded social platforms, delivering an engaging experience for our customers, associates, and communities.