We are in the process of evaluating the footprint of our packaging – from sourcing, manufacturing, material selection, and end- of-life disposal and reuse channels – to better understand our impact on the environment. As part of this journey, we are increasing use of recycled content and optimizing our packaging designs. We are committed to continuing to measure and understand the impacts of
our packaging, reducing the impact of our packaging on the environment, and regularly reporting updates on this journey. 


Post-Consumer Recycled Content

We are increasing the amount of post- consumer recycled content (PCR) in packaging categories across the business. We currently use PCR in some bottles, tubes, closures and paper-based packaging, and plan to increase PCR content in packaging year over year.
 Here are examples of this journey to date: 

  • Transitioned PINK cash wrap gift boxes in our stores to a 100 percent PCR paper design that is curbside recyclable where locally available.
  • Increased the amount of PCR in our e-commerce poly mailers to a minimum of 30 percent in 2022, and we are continually identifying opportunities to increase
     this percentage.
  • Sourced branded gift bags for partners in 2022 that are made with 40 percent post- consumer waste (PCW) paper and can be recycled by removing the handle. 
  • Increased the percentage of recycled content in select cash wrap supplies, such as gift boxes and tissue paper, in our stores.
  • Incorporated additional PCR material into our body mist packaging in 2022, which resulted in a savings of over nearly 400 tons of virgin resin. We are increasingly adding more PCR content to our body mist packaging in 2023.
  • Certified paper and board used in production of both PINK and Victoria’s Secret store shopping bags, branded gift bags for partners, and cash wrap gift boxes with Forest Stewardship Council (FSC).
  • Sourced paper signage in our stores with 100 percent FSC certified paper and at least 10 percent PCR content. 

The following table details the minimum percentage of PCR incorporated into select packaging types within our e-commerce and store cash wrap packaging. We continue to increase the amount of recycled content in packaging categories across VS&Co.

Packaging Type

Minimum Percentage of Post-Consumer Recycled Content

Poly mailers


Poly bags


Corrugate boxes


Store shopping bags


Cash wrap tissue paper




Packaging Reduction and Optimization 

We are continually researching and testing new packaging options that reduce the amount of packaging components and materials required to produce, ship, protect and dispense our product. Here are examples of our process to date: 

  • Reduced the amount and bulk of packaging used to house and ship e-commerce orders, helping to eliminate unnecessary components while maintaining high quality for transportation. 
  • Implemented advanced pressing and sealing methods for orders in our distribution centers to reduce the bulk of packed orders and the emissions from shipping. In addition, we started transitioning to e-invoicing for e-commerce orders to reduce the amount of paper used per shipment. 
  • Partnered with upstream vendors to update our inbound carton design so they could be reused for store deployments, thus reducing the amount of new corrugated cardboard used for retail shipments. 
  • Continually increasing manufacturing efficiency, and in turn, reducing the number of components that are produced as scrap. 
  • Continuously evaluating opportunities to eliminate excess material weight from components without impacting performance 

Design for Recovery and Recyclability

We are committed to evaluating packaging options with their end-of-life destination in mind, to reduce our contribution to packaging waste, where possible. In partnership with our suppliers, we continue to explore packaging options that are designed to be recycled
or reused. Here is an update on our work underway:

  • Continuously working to find alternative materials for products, which currently cannot be recycled or cannot contain PCR materials. 
  • Creating packaging options with removable components to ease the sorting of recyclable and non-recyclable components at the consumer level.
  • Launched the transition of our store shopping bags to a more recyclable model by replacing fabric handles with recyclable paper rope handles, and moving away from inks or finishes that would prevent the shopping bags from being recycled by the consumer. 
  • Improved messaging to our customer to guide appropriate end-of-life disposal of packaging.